Miller Milling
Miller Milling makes a name for itself in the flour industry by going above and beyond at every mill. The goal of this campaign was to emphasize the determination and attention to detail that the Miller Milling team provides to tailor their business to their customers'. Simply put, it's milling made easy.
The objective of this rebrand was to simplify their business model in a way that resonates with their customers. Milling Made Easy cuts out the complicated process and welcomes the customer to the team.
Web & Mobile
Working alongside a brand strategist, we reorganized the sitemap to simplify the user experience. The new look uses a structured, free flow of information, allowing for plenty of white space around the content to keep it clean and easy to follow.
Check out millermilling.com
Brand Voice
At Miller Milling, flour is more than just processed grains. It's a partnership. The voice of the brand worked to emphasize the ways in which Miller treats their customer's business like it's their own. Thus, the messaging is focused on them and their individual concerns. Short and to-the-point headlines as well as simple but arresting visuals and colors make it clear that they're accessible – and dedicated to solutions that make sense for their customers.
The Team
Matt Howards, Senior Copywriter
Declan Desmond, Senior Copywriter
Debbie Christensen, Creative Director
Alex Bausch, Senior Art Director
Chad Reider, Senior Web Developer