Ciranda
Ciranda is an organic, fair-trade ingredient supplier that has been in business for 25 years, with a core commitment to supplying ingredients that are ethically sourced. Fresh off the market with a new CEO, they were looking to make bolder moves in the world of organics. Specifically, they wanted an updated look that evoked confidence with a forward-looking perspective.
The objective was to develop an updated logo, creative look and feel, and refreshed brand messaging that reflects the new strategy and positioning of Ciranda.
The Logo
Balancing modernism and inclusivity with a corporate touch, the chosen logo uses the simplicity of the “C” in a circular shape to reflect the strong network of connections that CIRANDA leverages in its operations. In addition, it’s flexible usage as a graphic element evokes a sense of outward growth and expansion in the pursuit of better.
The Brand
Proposed tradeshow booth for 2022 Expo West
Web & Mobile
Part of Ciranda’s brand launch was an update to their current website. Working with web developers at Mtn Haus agency, the goal was to use the website as the main hub for their new look and voice, while still maintaining a professional, easy to navigate interface.
Check them out: ciranda.com
The Team
Catherine Retica, Copywriter
Debbie Christensen, Creative Director
Alex Bausch, Senior Art Director
Ben Scovill, Junior Designer