Boehringer Ingelheim:

Cattle First

Having won the business from Boehringer Ingelheim with the Cattle First campaign, we successfully ran their creative for four consecutive years. In 2022, it was time for an evolution of the brand. The objective for this campaign was to bring their platform to life with a nod to the resilience of the cattle industry – made visible through the fortitude shown as the world navigated a global pandemic, and the Cattle community continued to put Cattle First.

Digital

Portfolio Ads

One of the main objectives of Cattle First 2.0 was to create a closer tie to the brands in order to support dairy and beef sales efforts. In addition to the rest of the social roll out, we created two social ads specifically targeted at showcasing their broad portfolio of products for both beef and dairy operations.

Print

One of the main visual differences between the previous campaign and this new evolution was a shift of the imagery. We used this evolution to focus more on the people who put cattle first. This is represented through portraiture and lifestyle imagery.