Firestone: Wild Ready
2022 NAMA Winning Campaign
With the success of the Farm Hard campaign for Firestone Ag tires, Firestone came looking for a way to make their forestry tires hold their own. The goal of the campaign focused on one main thing: Logging wouldn't be logging without the people who do it for a living.
Acting as a cousin to Firestone Ag's Farm Hard campaign, Wild Ready has an attitude, look and feel that all speak directly to their unique culture and sense of independence.
The Logo
Wild Ready's logo had to embody the strength of the logging workers, and act as a badge in which they can rally behind. The boldness of the font paired with the long history of when Firestone was established leans in to the endurance and the longevity of the brand.
Pre-Roll
Voice talent: Trace Adkins
Print & Digital
Print .01
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The Team
Declan Desmond, Senior Copywriter
Walt Burns, Creative Director
Alex Bausch, Senior Art Director
Nick Gumm, Video Editor