Boehringer Ingelhiem

Having won the business from Boehringer Ingelheim with the Cattle First campaign, we successfully ran their creative for four consecutive years. In 2022, it was time for an evolution of the brand. The objective for this campaign was to bring their platform to life with a nod to the resilience of the cattle industry – made visible through the fortitude shown as the world navigated a global pandemic, and the Cattle community continued to put Cattle First.