CoffeePot

2024

Minneapolis

For the launch of CoffeePot, a THC-infused coffee brand by CLRTY, I crafted a brand identity rooted in classic, old-school diner aesthetics. The result is a blend of vintage nostalgia and contemporary style, extended across multiple channels to create a cohesive and playful brand presence.

  • An image of CoffeePot full portfolio

    01

  • Person wearing a black leather jacket holding multiple boxes of Clirty Coffee Pot cold brew coffee with orange and blue packaging.

    02

  • An image of CoffeePot Vanilla Cold Brew

    03

  • A can of vanilla cold brew coffee and a glass of iced coffee with a straw on a blue surface, casting shadows.

    04

  • A breakfast scene featuring a plate of waffles topped with berries, a glass of iced cola with a straw, a blue mug with coffee or tea, and canned coffee drinks on a table with strawberries and a newspaper, set against a wooden wall background.

    05

  • An image of Mocha Latte CoffeePot

    06

  • Two cans of Clarence Coffee Pouch cold brew, one with a straw, a glass of iced coffee, a plate of orange wedges, a blue napkin, and a magazine on an orange table with a wooden panel background.

    07

A beige tote bag with red text and a robot graphic lies on a stone stair step, illuminated by sunlight with shadows cast across it.
Three round coasters with orange and light blue designs and one orange square coaster. The designs include coffee-related illustrations and text, with one coaster featuring a coffee pot and bubbles, and another with a coffee pot, bubbles, and a circular text reading 'This. When you just need well, you don't even know.'
A framed poster on a blue tiled wall advertising cannabis-infused coffee drinks with a photo of waffles with berries, coffee drinks, and a glass of iced tea.
Back of a person wearing a white sweatshirt with an orange coffee design and text indicating it was made in Minneapolis, Minnesota. The person is sitting at a bar or counter in a coffee shop, with coffee cups and equipment visible in the background.
A hand holding a white shopping bag with a photo of coffee drinks and waffles printed on it, against a wooden background.
Three social media posts featuring iced coffee beverages and products from COFFEEPOT, including a canned cold brew, multiple cans being held by a person, and a glass of iced coffee with a straw.
A person using a laptop on a sofa, displaying an breakfast food advertisement with waffles and drinks.

The team

Creative Director Alex Bausch
Senior Copywriter Julie Feyerer
Social Director Samantha Johnson
Photographer Colleen Geunther