Black and white logo with the text "RYE & SONS" in a stylized font.

Rye & Sons

2024

New York

Rye & Sons is an easy-drinking and exciting straight rye whiskey from celebrated sommelier, winemaker, and restaurateur André Hueston Mack. Crafted within the tradition of America's original whiskey while infused with a healthy dose of whimsy, this remarkable rye is perfect for casual occasions with friends and can easily serve as a go-to bottle behind the bar. My role as Creative Director involved leading brand identity through photoshoots and content creation, social media, and label design.

  • An image of Rye & Sons

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  • A decorated bar table with various glassware, bottles, limes, and lemons, illuminated by warm lighting, featuring a cocktail glass with a drink and a glass of red wine.

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  • People gathered around a table enjoying pizza and cocktails at a social gathering.

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  • Group of people enjoying drinks and pizza at a social gathering

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  • People playing cards outdoors with drinks on a wooden table.

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  • A wooden tray holding a bottle of rye whiskey and six empty glasses on a wooden table.

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  • Bartender pouring a drink with a bottle labeled 'Rye & Sons' at a bar.

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  • Man wearing glasses, a gray beanie, and a light gray shirt sitting at a bar counter with a cocktail in his hand, in a dimly lit bar with bottles of alcohol on shelves behind him.

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  • People playing a card game at a wooden table with drinks and colorful magazines.

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A bottle of Rye & Sons 2022 whiskey with a minimalist label featuring a hand drawing holding wheat, set on a white surface next to a green leafy plant.
Shelf with various bottles of whiskey and liquor behind a bar.
A bouquet of colorful flowers in a vase, a glass of iced drink with a twist of orange peel, and a bottle of Rye & Sons whiskey on a dark surface against a textured wall with a decorative gold frame.
A man with a green baseball cap and white t-shirt sitting in the driver's seat of a vehicle, facing away from the camera.
A person's arm and hand reaching into a cardboard case of Straight Rye Whiskey, with branding and packaging visible.

The team

Lead Creative Alex Bausch
Designer Chris Gabriel
Copywriter Sarah Stodola
Photographer Nora Varcho