Rye & Sons

Rye & Sons is an easy-drinking and exciting straight rye whiskey from celebrated sommelier, winemaker, and restaurateur André Hueston Mack. Crafted within the tradition of America's original whiskey while infused with a healthy dose of whimsy, this remarkable rye is perfect for casual occasions with friends and can easily serve as a go-to bottle behind the bar. My role as Creative Director involved leading brand identity through photoshoots and content creation, social media, and label design.